Andréanne Martin, microbiome science, made simple.
A microbiome specialist, speaker and science communicator, she takes gut health from theory to action: talks, an online program, the Jona test, the #BoostTonMicrobiote Challenge. Her website had to carry that whole ecosystem and keep it alive day to day.
People who follow her
70,000+
Of science outreach
15 years
Editions of the Challenge
5
Innovative personality of the year
2017
Figures from her website.
[ Before / after ]
⟷ Drag to compare
What changed for its visitors.
The old WordPress website, archived in July 2025, side by side with the new website. Drag to compare.
andreannemartin.com
BeforeAfter
Home. The old homepage mostly showed her name. The new one says what she does and for whom from the first screen, with two clear actions: join the newsletter or book a talk.
BeforeAfter
Phone. On mobile, the old homepage showed her name, then her photo. The new one gives her promise and both buttons on the first screen.
[ The project ]
Three decisions that changed everything.
She first saw her future website as a mockup. We started with her brand identity, then built everything around three decisions.
1
Brand identity first
Before the first page, we reworked her logo and created one for the #BoostTonMicrobiote Challenge, along with its brand guidelines. Two typefaces, Playfair Display and Montserrat, and raspberry as the brand color.
Before→After
Raspberry#B53452
Blush#FCEFF9
Ink#241715
Navy#234573
AaPlayfair DisplayHeadingsAaMontserratBody text
2
A website she manages herself
Events, webinars, products, articles: everything runs through the Framer CMS. She adds a talk or an article without touching the design, and event cards switch to “Expired” on their own once the date has passed.
andreannemartin.com/evenements
What she edits herself
Blog articles20+
Products30+
Events6
Training programs3
3
A system that works for her
Every webinar sign-up becomes a contact in Kajabi, with its reminders and newsletter. Jona test purchases on Shopify land there too, for post-purchase follow-up.
Webinar
Event page
Sign-up form
Contact and tag in Kajabi
Reminders and newsletter
Jona test
Purchase on the site, via Shopify
Automatic sync
“Jona” contact in Kajabi
Post-purchase follow-up
Everything lands in KajabiOne place for all her contacts, with no manual data entry.
[ Every facet ]
andreannemartin.com/jona
Jona testA full-fledged sales page.
andreannemartin.com/boosttonmicrobiote
ChallengeHer flagship event, in her style.
andreannemartin.com/conferences
TalksOne click to request a talk.
andreannemartin.com/boutique
StoreProducts sorted by category.
andreannemartin.com/blog
BlogThe science, one article at a time.
[ The results ]
Seven months later, the website works for her.
The old website had no reliable tracking, so there’s no before to compare. Here’s what the new one has made possible since launch.
March 5, 2026
Launch
Seven weeks after the project started, with the brand identity already in place.
June 9, 2026
More than 400 sign-ups
For a single webinar, all landing in Kajabi with their reminders.
June 2026
732 visits from search engines
In 30 days, with no ads.
August 2026
3,023 visitors and 47 orders
In August alone, store included.
September 2026
Jona purchases connected to Kajabi
Every test buyer gets the planned follow-up, with no manual data entry.
October 2026
More than 3,300 Challenge sign-ups
In three weeks, from the #BoostTonMicrobiote Challenge page.
October 2026
777 sign-ups for the QuébecBio webinar
For the October 20, 2026 webinar.
October 2026
More than 12,000 visitors
From October 1 to 22, during the Challenge campaign.
Sources: Kajabi forms for the June 9, 2026 webinar (443 received, including a few duplicates), site analytics, Framer analytics and Shopify orders for August 2026. October sign-ups: Kajabi forms as of October 19, 2026. October visits: Framer analytics from October 1 to 22, 2026.
[ Translated testimonial ]
“Salah really knew how to turn our expertise into simple words that are easy to understand. Everyone who visits my new website tells me the same thing: Andréanne, it makes us want to step into your world.”
