[ Case study ]
← All projectsGroupe Horizon: A website he’s proud to send.
A complete website for a food consulting firm: its three audiences, its signature offer and its blog, in a premium design that feels like him and leads every visitor to the right door.
- Scope
- Full redesign
- Before
- Framer, DIY
- After
- Framer + Calendly
- Timeline
- About a month
[ In short ]
In short
The starting point
A website he had built himself, mostly text, that only spoke to organizations: there was no room for his individual clients, his talks, or himself.
My answer
A complete website, with a front door for each audience, a page for his signature offer and a page where he introduces himself, in a premium design that reflects who he is.
The result
A website that feels like him, one he loves and sends to his clients without hesitation.
Does your website only show part of what you do?
[ The client ]
Baptiste Pelletingeas, founder of Groupe Horizon.
Trained in nutrition science in France, he has spent more than sixteen years supporting organizations, individuals and the general public, from farm to fork. His website had to show that whole chain, and the person behind the firm.
- Of hands-on experience
- 16+ years
- Meals influenced
- 6M+
- Continents worked in
- 2
- Audiences, one page each
- 3
Figures from her website.
[ Before / after ]
What changed
for its visitors.
The old website, captured on September 18, 2026, side by side with the new one. Drag to compare.
Home. The old homepage only spoke to organizations. The new one introduces the firm in one sentence, then opens three doors: organizations, individuals and the general public.
Blog. The old blog was called “Nos articles” (Our articles). The new one says what you’ll learn there, and sorts every analysis by topic and by date.
Phone. On mobile, the old homepage opened with an abstract tagline. The new one says right away what it’s about, with a photo and the button to book a call.
[ The project ]
Three decisions
that changed everything.
He first received a mockup. We then built the website from his expectations, around three decisions.
A front door for each audience
Organizations, individuals, the general public: the homepage shows the whole chain, from farm to fork, then gives each audience its own front door. Scroll inside the window to see the whole page.
A design that feels like him
Bold headings, handwritten notes and touches of terracotta: the website carries his personality, right down to the About page where he introduces himself.
Interactions that invite exploration
Past projects to swipe through and open with a click, a diagram of his career that draws itself on screen: visitors explore instead of reading long paragraphs.
[ Every front door ]
[ The results ]
More complete,
half the weight.
More pages and more content than the old website, and yet a homepage half the weight, with better scores for speed, accessibility and technical SEO.
- September 18, 2026
Launch
The new website replaces the old one on groupehorizon.net.
- October 2026
690 visitors in 30 days
One month after launch.
- October 2026
One in three visitors comes from Google
223 visitors arrived from search engines.
Lighthouse 12, homepage, median of three runs. Old website measured on September 18, 2026, new website on September 27, 2026. Visits and traffic sources: Framer analytics from September 23 to October 22, 2026.
[ Translated testimonial ]
“My old website was something I had cobbled together myself. Today, I have a website that feels like me, and I send it to my clients without hesitating.”
[ Next project ]
Madame Labriski